Saron Olkaba

Principal

Saron Olkaba has years of experience bridging the political world and the private sector, having managed high impact campaigns for some of the largest electoral campaigns, causes, and companies in the United States.

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Born in Addis, Ababa Ethiopia and raised just outside of Washington, DC in Fairfax, VA, Saron’s upbringing around the corner from the nation’s capital during the information age sparked a curiosity about how individuals, organizations, and candidates can leverage the internet to create big change. Driven by this curiosity, Saron has created and executed innovative acquisition, persuasion, and GOTV campaigns for clients including Senators Bernie Sanders and Chris Murphy, Governors like Gina Raimondo, and organizations that include Compassion and Choices, Latino Victory Fund, BlackPAC and many more. Saron has also used this skill set to develop and employ large-scale digital campaigns for companies like Procter & Gamble, Comcast, and VantageScore. In the private sector, Saron’s expertise is raising brand awareness, customer acquisition, and improving corporate reputation.