CASE STUDIES

Rebecca Bauer-Kahan for Assembly

In 2018, we took a more creative approach to show the GOP incumbent did not represent the socially moderate and fiscally conservative suburban area of California’s 16th Assembly District. At the same time, we needed to introduce voters to Rebecca Bauer-Kahan and highlight endorsements from organizations trusted by local voters.

The East Bay Express called Rebecca Bauer-Kahan’s victory in California’s 16th Assembly District “stunning” in which she defeated the last Republican legislator in the San Francisco Bay Area

“A victory for Bauer-Kahan had been considered a longshot,” the Express wrote, “because Baker is a moderate Republican and had won the endorsements of the region's daily newspapers.” In 2016, Baker had won reelection by more than 11 points despite heavy spending by Assembly Democrats.

Beacon Media prides itself on our extensive legislative experience. Beacon’s principals have worked on legislative races across the country, including California, Florida, Missouri, Virginia, Louisiana, Iowa and Nebraska.

“STUNNING”
- East Bay Express
"The ad not only highlights some of Bauer-Kahan’s recent attacks on Baker’s record, but appears tailored to help voters make the distinction that Baker is a Republican–in fact, the only Republican in the East Bay legislative caucus."
- E. B. Citizen
“A victory for Bauer-Kahan had been considered a longshot”
- East Bay Express